About AIA K-POP 2013
As a leading and innovative insurance company, AIA’s vision is to create a fun and engaging event that would allow young people to live out their passion and create an exciting opportunity for K-POP fans to laugh and go simply crazy over their favorite idols, together!
A truly unique event, this is the first ever K-POP concert to be sponsored by a life insurer in Malaysia. This concert gives AIA Malaysia the opportunity to support some of the amazing talent Asia has to offer, while capturing the interest, energy and real passion of today’s younger generation. With Korean pop music now a phenomenon taking the world by storm, AIA feels that this is a perfect way to connect with young people from all walks of life and bring them together to share in this exciting and memorable experience with Asia’s favourite modern pop stars.